What is a Pitch Deck? and How can I create one? A Pitch Deck is basically a brief presentation that is normally used to provide one’s audience with a quick overview of the business plan at hand. During face to face meetings or online meetings with potential clients, stockholders, co-founders, and associates, pitch deck will definitely assist and save one a lot of time. If you have a business meeting coming up, having a well-prepared pitch deck at your disposal is indispensable. Whether it’s a meeting with a prospect, current client, partner or investor, a pitch deck can help you make a persuasive, short presentation that satisfies your goals. Follow these simple steps for creating a pitch deck in PowerPoint that will impress your audience.
1. Open up your PowerPoint program on your computer, and select a “New Presentation.”
2. Decide on the title of your presentation on the very first slide that appears in your deck by default; add a vivid image to create an attractive background.
3. Click on “Insert” and choose “New Slide” to begin creating the rest of the slides in your pitch deck.
4. Tell yourself from the beginning that you’ll limit your pitch deck to only 10 slides, as recommended by business guru Guy Kawasaki; this helps you get your points across much more effectively and efficiently.
5. Ensure that you express only one idea per slide to guard against excessive information creeping into your presentation!
6. Make sure to tell a story with your pitch deck, so that you engage your audience and captivate them from the beginning.
7. Include these 10 slides in your pitch deck:
- The title or introduction;
- The problem you’re going to solve;
- Your business’ value proposition;
- An explanation of the secret ingredient that makes your business different from your competitors;
- Your business model
- The go-to-market plan
- Your competitive analysis
- Who your management team is
- A description of your key metrics and financial projections
- And the current status of your business.
8. Keep a consistent theme or look throughout your entire pitch deck to ensure a unifying bond among all of your slides.
9. Don’t overuse bullet points, as your audience will then simply ignore you and skip ahead by simply reading the bullet points themselves; you want your audience to pay attention to you as the speaker!
10. Use a lot of images in your pitch deck; in fact, use one image per slide, and limit the use of text to ensure that your audience engages with you more emotionally.
11. Use relatively large fonts (32 to 44 point for titles and at least 28 points for your text) in your presentation because your audience isn’t going to be right in front of the screen or projector, especially if the room is large or there are a lot of people in the room.
12. Don’t be afraid to include graphics in your presentation; graphics don’t just complement your imagery, but they also take complicated information and make it easier to understand for your audience because they’re visuals.
13. Use simple and straightforward language in your slides, so that your audience immediately understands what you’re trying to communicate (avoid using overly technical jargon and terms that may be specific to your business, but would otherwise confuse investors).
14. Finally, make sure that you include your contact information in your pitch deck; in fact, end with it to ensure that it’s the last thing that your audience remembers.
Follow these simple steps for creating a pitch deck and we will guarantee you that you will shine in front of your audience. Tell us, what do you think of these steps? Do you think that there’s another good tip about creating a Pitch Deck in PowerPoint? Let us know in the comments. You can download more powerpoint templates on our website.